{"id":1092,"date":"2025-09-05T05:15:37","date_gmt":"2025-09-05T05:15:37","guid":{"rendered":"https:\/\/www.infofeina.com\/blog\/?p=1092"},"modified":"2025-09-05T06:51:11","modified_gmt":"2025-09-05T06:51:11","slug":"que-es-el-employer-branding","status":"publish","type":"post","link":"https:\/\/www.infofeina.com\/blog\/ca\/2025\/09\/05\/que-es-el-employer-branding\/","title":{"rendered":"Qu\u00e8 \u00e9s el \u201cemployer branding\u201d?"},"content":{"rendered":"<p>En un mercat laboral marcat per la compet\u00e8ncia i la digitalitzaci\u00f3, construir una bona marca empleadora ja no \u00e9s una opci\u00f3, sin\u00f3 una necessitat. El concepte de<strong> employer branding<\/strong> fa refer\u00e8ncia a la imatge i reputaci\u00f3 que projecta una empresa com a lloc de treball. En altres paraules, com \u00e9s percebuda per les persones que hi treballen i per aquelles que podrien formar-ne part. Una estrat\u00e8gia efectiva de employer branding no nom\u00e9s millora la retenci\u00f3 d\u2019empleats, sin\u00f3 que tamb\u00e9 potencia l\u2019atracci\u00f3 de talent qualificat i alineat amb els valors de l\u2019organitzaci\u00f3.<\/p>\n<p>En aquest post t\u2019expliquem <strong>qu\u00e8 \u00e9s l\u2019employer branding<\/strong>, quins beneficis t\u00e9 per a la teva empresa i com aplicar-lo amb \u00e8xit.<\/p>\n<h2>Beneficis de treballar el employer branding<\/h2>\n<p>Els <strong>beneficis del employer branding<\/strong> s\u00f3n m\u00faltiples i poden marcar una gran difer\u00e8ncia en la competitivitat i el creixement d\u2019una empresa. La <strong>proposta de valor al treballador<\/strong> (EVP) que ofereix una empresa \u00e9s clau per destacar entre la compet\u00e8ncia. No nom\u00e9s es tracta de salaris, sin\u00f3 tamb\u00e9 de salari emocional, flexibilitat, oportunitats de creixement i un bon <strong>clima laboral<\/strong>.<\/p>\n<ul>\n<li>Treballar una bona estrat\u00e8gia de employer branding aporta beneficis com:<\/li>\n<li>Reduir la rotaci\u00f3 de personal i minimitzar els costos de contractaci\u00f3.<\/li>\n<li>Millorar la motivaci\u00f3 i el comprom\u00eds de les persones treballadores.<\/li>\n<li>Enfortir la cultura corporativa i el sentiment de pertinen\u00e7a.<\/li>\n<li>Atraure professionals que encaixin millor amb el projecte.<\/li>\n<li>Diferenciar-se com a empresa de refer\u00e8ncia en el sector.<\/li>\n<\/ul>\n<h2>Com construir una marca empleadora forta?<\/h2>\n<p>Crear i consolidar una bona estrat\u00e8gia de employer branding implica accions coherents i transversals dins de l\u2019organitzaci\u00f3. A continuaci\u00f3 et compartim els passos essencials per construir una <strong>marca empleadora<\/strong> forta:<\/p>\n<h3>1. Defineix la teva proposta de valor al treballador<\/h3>\n<p>Quins s\u00f3n els avantatges reals de treballar a la teva empresa? Qu\u00e8 et fa diferent? \u00c9s important definir aquest missatge i traslladar-lo de manera clara i transparent a tots els canals: web corporativa, xarxes socials, entrevistes, etc.<\/p>\n<h3>2. Cuida l\u2019onboarding i l\u2019experi\u00e8ncia del dia a dia<\/h3>\n<p>L\u2019experi\u00e8ncia del candidat comen\u00e7a abans de l\u2019entrevista i continua durant els primers mesos. Un bon proc\u00e9s d\u2019acollida pot marcar la difer\u00e8ncia entre una persona fidel o una fuga de talent imminent. Coneix m\u00e9s en el nostre post sobre <a href=\"https:\/\/www.infofeina.com\/blog\/ca\/2022\/12\/01\/com-retenir-el-talent-en-una-empresa\/\">com retenir talent en una empresa<\/a>.<\/p>\n<h3>3. Escolta activa i millora cont\u00ednua<\/h3>\n<p>Realitzar enquestes de clima laboral i obrir espais perqu\u00e8 l\u2019equip pugui expressar-se genera confian\u00e7a. Per\u00f2 el m\u00e9s important \u00e9s actuar d&#8217;acord amb aquest feedback.<\/p>\n<h3>4. Comparteix la cultura de forma aut\u00e8ntica<\/h3>\n<p>Les xarxes socials s\u00f3n un gran altaveu per mostrar com \u00e9s treballar a la teva empresa. Activitats de team building, accions socials, formaci\u00f3 o reconeixements interns poden refor\u00e7ar molt la teva reputaci\u00f3 de marca.<\/p>\n<h3>5. Forma i promou el talent intern<\/h3>\n<p>Les oportunitats de creixement i aprenentatge dins de l\u2019empresa s\u00f3n un dels factors m\u00e9s valorats. Apostar per la formaci\u00f3 cont\u00ednua i el desenvolupament professional refor\u00e7a la fidelitzaci\u00f3 i el rendiment.<\/p>\n<h2>Exemples d\u2019employer branding a empreses<\/h2>\n<p>Referents com Google, Cisco o Affinity Petcare treballen el employer branding com a part integral de la seva estrat\u00e8gia. Inclouen mesures com horaris flexibles, beneficis socials, entorns col\u00b7laboratius i una comunicaci\u00f3 interna s\u00f2lida.<\/p>\n<p>Tot i aix\u00f2, no cal ser una multinacional per aplicar bones pr\u00e0ctiques. Qualsevol empresa, independentment de la seva mida, pot destacar si sap transmetre el seu valor hum\u00e0 i oferir una experi\u00e8ncia del treballador positiva i coherent.<\/p>\n<h2>Vols refor\u00e7ar el teu employer branding? A Infofeina t\u2019hi ajudem<\/h2>\n<p>A Infofeina connectem empreses amb persones que comparteixen valors, actitud i potencial. T\u2019ajudem a projectar una imatge s\u00f2lida com a ocupador i a optimitzar el proc\u00e9s de selecci\u00f3 perqu\u00e8 trobis el talent que realment suma.<\/p>\n<p>Comen\u00e7a avui a millorar la percepci\u00f3 de la teva empresa i a construir relacions laborals duradores. <a href=\"https:\/\/www.infofeina.com\/empresa\/nou-perfil\">Registrat ara<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un mercat laboral marcat per la compet\u00e8ncia i la digitalitzaci\u00f3, construir una bona marca empleadora ja no \u00e9s una opci\u00f3, sin\u00f3 una necessitat. El concepte de employer branding fa refer\u00e8ncia a la imatge i reputaci\u00f3 que projecta una empresa com a lloc de treball. En altres paraules, com \u00e9s percebuda per les persones que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[79],"tags":[],"class_list":["post-1092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empreses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e8 \u00e9s el \u201cemployer branding\u201d? - Blog Infofeina<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 \u00e9s el \u201cemployer branding\u201d? 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