{"id":284,"date":"2023-11-27T13:00:44","date_gmt":"2023-11-27T13:00:44","guid":{"rendered":"https:\/\/infofeina.com\/blog\/?p=284"},"modified":"2023-11-28T14:36:00","modified_gmt":"2023-11-28T14:36:00","slug":"social-recruiting-2","status":"publish","type":"post","link":"https:\/\/www.infofeina.com\/blog\/ca\/2023\/11\/27\/social-recruiting-2\/","title":{"rendered":"Consells per al reclutament de personal a trav\u00e9s de les xarxes socials"},"content":{"rendered":"

Vuit de cada deu reclutadors utilitzen les Xarxes Socials per publicar les seves ofertes de feina. El talent \u00e9s a les Xarxes Socials i el 90% dels candidats possibles espera trobar feina a trav\u00e9s d’elles. En aquest post parlem sobre qu\u00e8 \u00e9s el Social Recruiting<\/strong> i com captar el personal a trav\u00e9s de les Xarxes Socials.<\/p>\n

\u00bfQu\u00e8 \u00e9s el Social Recruiting?<\/h2>\n

El Social Recruiting<\/strong> \u00e9s una nova tend\u00e8ncia de selecci\u00f3 de personal<\/a> que han implementat les empreses i els departaments de Recursos Humans per trobar, captar i atreure potencials talents mitjan\u00e7ant els molts avantatges que ofereixen les Xarxes Socials. La immediatesa i la capacitat d’interacci\u00f3 s\u00f3n algunes de les funcions m\u00e9s atractives d’aquesta nova forma de reclutament de personal.<\/p>\n

En cercar candidats trobem dos tipus de perfil a les Xarxes Socials; el candidat actiu que, estant en una situaci\u00f3 d’atur o no, busca feina i es promociona a trav\u00e9s de les Xarxes Socials i el candidat passiu que \u00e9s aquell que sense cercar d’una manera activa \u00e9s receptiu a noves possibilitats i ofertes.<\/p>\n

Un alt\u00edssim percentatge de les empreses espanyoles utilitza les xarxes com a vehicle principal de reclutament de personal, aproximadament el 70% de la totalitat de les empreses compta amb pres\u00e8ncia a les Xarxes Socials, tot i que nom\u00e9s el 30% sembla tenir-lo sistematitzat com una activitat o departament amb pressupost espec\u00edfic.<\/p>\n

El reclutament a trav\u00e9s de les Xarxes Socials<\/h2>\n

Hi ha una \u00e0mplia varietat de plataformes per executar una campanya de reclutament de personal a trav\u00e9s de les Xarxes Socials. A continuaci\u00f3 esmentem algunes de les m\u00e9s destacades per al Social Recruiting<\/strong>.<\/p>\n

En primer lloc, i per poder situar-nos en un marc sobre aquesta activitat espec\u00edfica, hem d’ampliar el concepte de Xarxa Social generalment acceptat a una mica m\u00e9s ampli i que inclouria quatre grans apartats per buscar candidats.<\/p>\n

Selecci\u00f3 de personal en Xarxes Socials gen\u00e8riques<\/h3>\n

Es corresponen amb el concepte m\u00e9s freq\u00fcent de Xarxa Social. S\u00f3n les Xarxes generalistes com Facebook, Linkedin, Twitter o Instagram i que s\u00f3n utilitzades per la gran majoria de la poblaci\u00f3.<\/p>\n

A trav\u00e9s d’elles, el reclutador no solament pot des dels perfils corporatius, engegar les seves accions de selecci\u00f3 de personal per atreure l’atenci\u00f3 de candidats, sin\u00f3 que tamb\u00e9 s\u00f3n eines que estableixen un canal de comunicaci\u00f3 directa amb els candidats.<\/p>\n

Com a instrument de coneixement i investigaci\u00f3 en cercar candidats, permet accedir, no nom\u00e9s a les aptituds del candidat, sin\u00f3 extrapolar dades de la seva personalitat i car\u00e0cter, aficions, temperament, cercles socials… creant aix\u00ed un perfil molt complet que ens brindar\u00e0 una imatge for\u00e7a real de com \u00e9s en conjunt el candidat i determinar aix\u00ed el grau d’adequaci\u00f3 possible a l’empresa, l’equip i el lloc de treball a ocupar.<\/p>\n

S’ha de tenir present que no totes les xarxes ens ofereixen el mateix perfil de candidats i \u00e9s feina del reclutador de personal triar les m\u00e9s afins per a cada cas, tant en perfils d’edat com en aptituds.<\/p>\n

Per exemple, hem de considerar que en cercar candidats la xarxa m\u00e9s utilitzada amb objectius professionals per executius alts i mitjans en un perfil s\u00e8nior i semisenior \u00e9s Linkedin, mentre que si busquem un perfil creatiu o dissenyadors, l’ideal \u00e9s acudir a Instagram o a GitHub per a professionals d’IT, sent Facebook la que m\u00e9s capacitat de segmentaci\u00f3 ens ofereix o la m\u00e9s adequada per a una acci\u00f3 corporativa passiva orientada a candidats seguidors.<\/p>\n

Portals d’ocupaci\u00f3 per buscar candidats<\/h3>\n

Els portals d’ocupaci\u00f3<\/a> s’han transformat una eina imprescindible, no solament per comptar amb bases de dades pr\u00f2pies de candidats actius i passius, sin\u00f3 per oferir-nos m\u00faltiples eines i assessorament que faciliten el seguiment puntual de cada candidat i l’evoluci\u00f3 de l’oferta laboral.<\/p>\n

Com per exemple, Infofeina. \u00c9s un portal d’ocupaci\u00f3 que disposa d’una interf\u00edcie que uneix el treball dels professionals dels recursos humans juntament amb el dels especialistes en noves tecnologies, Xarxes Socials i m\u00e0rqueting empresarial. Una plataforma que brinda excel\u00b7lents serveis a empreses per centralitzar la gesti\u00f3 dels Recursos Humans, especialment els processos de selecci\u00f3 de personal.<\/p>\n

Si ets una empresa i necessites trobar el candidat ideal per al teu equip, no dubtis a crear el teu perfil<\/a> ara i comen\u00e7ar a buscar el perfil que encaixi millor amb la teva oferta laboral.<\/p>\n

F\u00f2rums sectorials per a selecci\u00f3 de personal<\/h3>\n

Una bona estrat\u00e8gia de Social Recruiting<\/strong> \u00e9s a trav\u00e9s de f\u00f2rums tem\u00e0tics.<\/p>\n

En aquest tipus de f\u00f2rums solen participar candidats la caracter\u00edstica principal dels quals \u00e9s la passi\u00f3 per la seva activitat, ja que empren bona part del seu temps d’oci en aquesta, aportant els seus coneixements i experi\u00e8ncia de forma desinteressada.<\/p>\n

Podem trobar a internet tota mena de f\u00f2rums de major o menor reputaci\u00f3 en gaireb\u00e9 qualsevol activitat que puguem imaginar. Mec\u00e0nica, enginyeria, fotografia, motor, disseny, turisme, biologia…<\/p>\n

La major part de les vegades, l’\u00e8xit d’aquesta estrat\u00e8gia de Social Recruiting<\/strong> es basa en la diferenciaci\u00f3 i utilitzar aquests canals menys coneguts per al reclutament de personal.<\/p>\n

Blogs de refer\u00e8ncia o reputaci\u00f3 per buscar candidats<\/h3>\n

Una altra forma d’atraure i buscar candidats la trobem a trav\u00e9s de blogs que gaudeixen de reputaci\u00f3 i seguiment en les mat\u00e8ries d’inter\u00e8s de persones afins als llocs de treball que desitgem cobrir.<\/p>\n

Els seguidors i els perfils d’aquells que participen activament en aquests, poden conduir-nos a tenir \u00e8xit a trobar els candidats idonis i a realitzar una primera presa de contacte amb ells.<\/p>\n

Reclutament de personal a les xarxes socials<\/h2>\n

Les Xarxes Socials i tot l’entorn d’internet assimilable a aquestes, especialment els f\u00f2rums i blogs, s\u00f3n un mitj\u00e0 en el qual el reclutador ha de saber desenvolupar-se de forma natural i descobrir noves maneres d\u2019atreure talent a trav\u00e9s del Social Recruiting. A la vegada, \u00e9s important recolzar-se en les eines que ofereixen els portals d’ocupaci\u00f3 m\u00e9s professionals, que aporten grans beneficis en la seva activitat i la seva gesti\u00f3 de personal.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vuit de cada deu reclutadors utilitzen les Xarxes Socials per publicar les seves ofertes de feina. El talent \u00e9s a les Xarxes Socials i el 90% dels candidats possibles espera trobar feina a trav\u00e9s d’elles. En aquest post parlem sobre qu\u00e8 \u00e9s el Social Recruiting i com captar el personal a trav\u00e9s de les Xarxes […]<\/p>\n","protected":false},"author":1,"featured_media":278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seleccio-de-candidats"],"yoast_head":"\nConsells per al reclutament de personal a trav\u00e9s de les xarxes socials - Blog Infofeina<\/title>\n<meta name=\"description\" content=\"Vuit de cada deu reclutadors utilitzen les xarxes socials per trobar el candidat ideal. 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